Creating Own Brand

Our product is focused in the food and drink industry because we are designing and new unique milkshake company. We want to beat our competition Frijj milkshake by making something that will consider the customer and also give them more variety. We looked at how we could do this by listing ideas and seeing which ones would seem the most efficient, some of the things listed where things like crazy flavours and crazy designs and also a version of our milkshake for lactose intolerant people.


The product name we decided on is called "Phin Phat". The bottle design will be different from any other milkshake bottle design because it'll be a beer bottle design but not the colours of a beer bottle, the colours will be vibrant and bright for each different flavour, the bottle itself is plastic, it'll have a twist cap following the beer bottle concept and near the bottom will be the PH number plus the character design and a little whisk ball to assist the user to shake before drinking.. We also thought about maybe adding a "PH" scale to each bottle from 1 to 14 and depending on how high calories and fat it is the higher the number and it that number will be enlarged so the user can see it clearly. So from the previous explanation you can probably see that the Phin shakes are going to be healthier than the Phat shakes and will be clearly stated with the scale and the change of the name on the bottle. We've have been thinking of many flavours that will be nice and also unique for our shakes and also how they can be designed differently and each bottle e.g. ingredients characters. These are the flavours we've chosen

• Blueberry pie
• Pancakes and syrup
• Rhubarb and custard
• Vanilla cheesecake
• Banoffee pie
• Treacle tart
• Tiramisu
• Strawberry sundae
• Banana split
• Apple strudle
• Fruit trifle
• White chocolate muffin
• Egg custard tart

These will all have there own personal bottle colours and character designs to give each bottle a authentic look instead of a dull continuous colour on each bottle.

PHINPHAT ADVERTISEMENT STRATEGY'S 

Advertisement is a key for a successful product, with the amount of competition out there you have to get it right. We have the option of numerous sources to advertise to our audience and we should take advantage of this. The milkshake market is fairly large and being unique amongst others is what makes your product stand out. We've discussed a number of media sources we can advertise through that would be most effective on our target audience of age 10 - 19. After further research, we found that other similar products get success by actively getting involved with their audience, for example - competitions to win your own flavour and this is something we would like to implement into our own marketing strategy's.

TELEVISION ADVERTISEMENT

For our television advert we could have short and interesting commercials, aiming to try and bring people to go to our Facebook and Twitter to find out more - by doing this we could quickly gain an audience to get feedback from. The advert itself could be some motion graphics in the same style of our products logo design, which was based off Roy Lichtenstein's work. We could implement our idea of having a 'PH' scale but for how healthy our milkshakes are, which is our USP. Television being a costly thing we would have to try an aim it towards younger people as they're our target audience. We could play it at the breaks of children's television programs to maximise our potential sales.

INTERNET ADVERTISEMENT

With the internet and social networking becoming ever more popular, it has become an ideal place to advertise on. Such as Facebook, we could have our own product page for people to 'Like' and follow. Through this we can communicate to our audience and see what they would like to see. We could benefit through this by gaining new ideas for new flavours and overall get more involved - as opposed to being more distant company making decision on what we like, rather than the consumers them-self. Advertising on the internet is an easy process, we could have web banners made and could be placed on relevant sites to our product to attract customers. For example, YouTube holds allot of people in our target audience and with some appealing animations and with contemporary product appearance, it would be a great way of promoting ourself.


Furthermore, we could have our own domain as a way of promoting us and act as a product catalogue. With today's technologies, features such as Flash games and other interactivity are possible - which would encourage people to spend more time on the website. One possible idea would be to allow users to choose their side, Phin or Phat? You decide. Small features like this bring the community together more and sales could increase through the likes of 'word of mouth advertising'. A modern and enticing looking website is something we would aim to create and here is a quick mock up of our design scheme:

 

Brands

Starbucks.
The Starbucks cafe communicates to the consumer in many ways. They advertise on T.V's and are made noticeable by keeping the chain store expanding so they are very noticeable. They mark their logo on the cups to have people spot the logo and have it stuck in their head. Their basic colour way of green white and black makes it easy to spot and recognise the logo. The cafe has music on quietly and calmly as you walk in to give you a warm feeling of comfort. The layout is set out with comfortable sofas and chairs and dark wooden tables. The lighting is dim and gives the feeling of relaxation. The business is forever growing and trying to expand by increasing the amount of cafes in a town center for a better chance of customers. The target audience would be not for age groups but for people who simply enjoy coffee in quiet areas and comfort.









Animal.
The Animal company communicates with  its consumers by sponsorships with athletes and T.V adverts. Animal is a British free sports lifestyle brand manufacturing authentic surf, snow, bike and board sport inspired clothing, accessories etc.

What was it like living in 1960s america
After the world war america was becoming more wealthy and happier and an increasable amount of products. people would go to rca and see all new gadgets which was fun for people. there was a lot of construction because of JFK and there wouldn't be any were you go and you wouldn't see construction. This began. They said the america was land of plenty and if you're white and you have money you're happy.


What new/developing technologies affected advertising at the time what effect did this have
The coloured television had a big impact on america and had people fascinated and had them going down to stores just to see it. Motorola began the wide range of advertising and displayed america well with clean sunny suburbs. The new technologies started to push away other products so this made a more competative


What kinds of products were being advertised/sold
almost everything and TV ads were mainly toys and new food product and in magazines new clothes and american style. many types of shovels because that was believed to be a origin of america. Cars were starting to be advertised instead of people going out and buying any car that got them from a to b but now they were given better choices and in way pressure into buying not just a car but most products.




How were products advertised/branded
products were advertised by comparing the Americans with the Russians and trying to prove that its happier and better in america. they were also on TV adverts with beautiful women holding the products because there wasn't many beautiful women really seen. Magazine adverts started to become funny and clever such as the Schmitt vodka with the funny joke between the bottle and the fruit having affairs.




What person is described as a new product? why do you think he is described as such? how he was branded?
JFK was changed to make him look older and was viewed as cool and as a young handsome man. JFK never wore a hat because his hair was a trademark and was described a walking billboard by advertising without knowing it he was a advertising cigars and two button suits. In his speeches he mentioned renewal which let to a lot of construction.




Why do you think the 1960s were so important in the history of advertising.
The colour television, the wise cracks of advertisement, using beautiful women, people start to think more and expand on what can grow america into a better country. It also gave birth to the new style of advertising and a new way to look at products.






Advertising now.
I referenced from a book called "Advertising today". It shows the difference between advertising in the past and present. I looked at when ads got smart it wrote about how Volkswagen was one of the first companies to start making clever ads that where more than a simple ad given the reader something to think about and get engaged with ad. They also wrote about how they tried to give the audience a reason to buy it which a man called reeves named it  USP "unique selling proposition".


Beginning of choice
in 1960's a simple toaster was made and people all had the same brand of toaster and didn't need to have any difference but then people started to get choices on other styles and types of the same product which made it a compition and the strongest brand would get the customers choice. so in the 1960's people only had a choice of one product but nowadays people have to go out of their way to promote their product.

The comparison of branding in the 1960's and now.
OK so first to talk about is the branding in 1960's it seems that back then there didn't seem to be much competition between products being that there would only be a few of the same products so it wasn't a problem for sales. But as the years progressed people came up with better ideas for the products and advertisement came a lot more popular. Focusing more on today's branding everyday there is a new advert on the T.V and new ideas for the same product with new "unique" features to give the company a USP. This is seen all the time now and is starting to become difficult to generate new ideas for brands and better ways to impress the customers, some brands take the idea of branching out online and making interactive videos and games to make people use their sites and get them interested in their product for example Zune use a website that simply lets you play music on interactive iPod and then journey through "Zune world" little things like this go a long way because people everyday stumble or want to find this sites then get drawn in to their other products.
Also products today are always sponsoring sports teams and other companies like movies e.g Aston martins in James bond.